YEARLY BRAND PHOTO SUBSCRIPTION-

BRAND & BUSINESS COACH

Personal brand photography is about so much more than taking pretty pictures for a curated website and social media feed.

Photos tell a story so much faster than any text will and when they are consistent in personality, story, style and quality, they build recognition and trust. They ultimately increase the likelihood that the potential clients who you really click with and who are drawn to you will choose to work with you over someone else.

Having several photo shoots with Malin has allowed me to capture a huge variety of images for her social media, website, newsletters and presentations, while still keeping the style consistent.

Each session has been planned strategically – from our locations in Sweden and in France, lighting, props, stories and outfits, so that the photos are aligned with her clean and bright aesthetic, brand colours and tone of voice. We’ve been able to capture her professional side with a luxurious twist, but also a more relaxed laid-back side.

HOW WE PLANNED THREE OF MALIN’S PHOTO SHOOTS

Photo Shoot 1 – Sigtuna

For this session we wanted to capture a more relaxed style that show Malin working from home – in an environment that suits her brand and personality, with her gorgeous dog (who is a big part of her brand), capturing behind the scenes photos of her working, preparing content and celebrating. We create a variety of photos as well as short film clips that are similar in style so they work seamlessly together.

Photo Shoot 2 – Stockholm

The classic architecture and beautiful tones around Strandvägen in Stockholm are so perfect for Malin. They capture the elegance of her brand and the quality that she represents in her coaching. We wanted to incorporate images of her working with a client in person as well as a hint at Malin’s love of travel.

Photo Shoot 3 – Paris

Paris is always on-brand, especially for Malin. France has been such an important part of her life and it really is her happy place. The lifestyle, soft light, the classic architecture and beautiful colours enhance her visual brand and pair perfectly with her content. A lot of Malin’s clients are drawn to her passion for working remotely, so being able to share photos and film clips from her favourite places doesn’t just look good, it’s inspiring and helps them to see the transformation that’s possible for themselves.

WHY MALIN CHOSE THE YEARLY SUBSCRIPTION OVER A SINGLE PHOTO SHOOT?

Having more than one shoot has allowed us to create a wider variety of images and films. It’s allowed us to tell a wider bredth of stories that will give her followers a chance to connect with her on a deeper level and confirm their gut instinct – that she is the right coach for them. Incorporating a range of locations, including travelling internationally, has given more depth to her brand personality and resonates with potential clients who dream of that lifestyle for themselves.

Even though our locations have been so varied, we’ve been able to maintain consistency in the tones, personality and feeling, which is crucial for a high quality brand that builds trust and recognition.

If you want to see Malin’s work in action, visit her Instagram account.

WANT TO BOOK THE SUBSCRIPTION FOR YOURSELF?

I love the freedom this package offers. I truly believe that we can run a business with ease, and for those of us who don’t want to jump in front of the camera every day to create new content on the run, this is a great solution.

Three times a year your on-brand image library will get topped up with photos (and film clips) so that you have content ready to share on social media, your website, email marketing, blog posts, the list is only limited by your imagination.

Click on the button to find out more.