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YOUR PERSONALITY-DRIVEN MARKETING MACHINE

YEARLY BRAND SUBSCRIPTION

The dream solution many of my clients have asked for! I want to help you achieve more ease in your business and life – all while making a bigger impact on those who need to hear your message the most. I created these yearly subscriptions to help to enhance and streamline your marketing and content creation so you can focus your time and energy where you want to.

You choose if you would like to book a:

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BRAND STORY SUBSCRIPTION (PHOTOS & FILM CLIPS)

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BRAND BOOST SUBSCRIPTION (PHOTOS ONLY)

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BRAND ESSENCE SUBSCRIPTION (FILM CLIPS ONLY)

What are the BENEFITS of a yearly subscription?

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UP-TO-DATE PORTRAITS & FILM CLIPS THAT CAPTURE MORE OF YOUR PERSONALITY & ENERGY

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PHOTOS & FILM CLIPS THAT EVOLVE WITH THE SEASONS, YOUR GROWING BUSINESS & MINDSET

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MORE VARIETY, STORIES & LOCATIONS

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CONTENT THAT ADAPTS TO NEW OFFERS & CAMPAIGNS

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LONG-TERM COLLABORATION WITH A PHOTOGRAPHER YOU FEEL COMFORTABLE WITH & WHO KNOWS YOUR BUSINESS

DON’T LOVE BEING IN FRONT OF THE CAMERA?
I CAN HELP WITH THAT.

PHOTO SHOOTS AREN’T AS PAINFUL AS YOU MIGHT THINK.

I’ll be honest with you. I started my business to take photos, not to be a model or an influencer.

I used to avoid being in front of the camera at all costs (which is probably why I ended up on the other side). I’d been scarred by unfriendly photographers in the past and photos of myself that made me cringe because they just didn’t feel like me.

So when I started my business, I knew I had to have photos of myself. But I didn’t want to do the stiff poses and fake laughs that felt so forced and uncomfortable. Instead, I wanted to hang out with someone who could make me feel relaxed and at ease, someone who would capture the real me.

And that’s exactly what I do for my clients. I photograph them the way I like to be photographed – in a relaxed way that brings out their true selves. Conversations that elicit natural expressions and body language.

What’s really special is seeing how much my clients enjoy the experience too. Even the ones who start out saying they’re camera-shy end up having fun because we’ve built a connection and they know they can trust me to capture them in a way that feels authentic and true to who they are. Many have told me that they love the yearly subscription because each session feels even more relaxed and fun than the last and this shows in the photos.

HELP YOUR AUDIENCE KNOW, LIKE & TRUST YOU

BY SHOWING UP AS YOU ARE

You want great quality & beautiful photos & film clips that actually feel like YOU.

There’s no ‘one size fits all’ way of running a business. As a recovering people pleaser, I always thought ‘professional’ had to look a certain way and it never felt right to me.

Something magical happens when you truly embrace who you really are & let go of what you think the world wants to see. Your people are going to resonate and know that you are the exact person they need.

“Choosing you as my photographer was easy. I love your photos! The subscription was one of the BEST INVESTMENTS I’ve made, for my business & for myself.”

ANNA ARNETZ (HAPPY SUBSCRIPTION CLIENT)

THE DETAILS

WHAT HAPPENS NEXT?

Let me tell you what to expect once you book the yearly brand photo subscription.

01.

LET’S START WITH A CHAT

BRAND ANALYSIS

Before we make everything official, I like to start with an online chat so we can get to know each other. It’s so important that we’re a perfect match for each other because this is going to be reflected in your photos.

Before each session you’ll fill in a detailed brand questionnaire. We’ll then have an online planning session to discuss the details and decide what photos would best communicate and strengthen your brand.

02.

PHOTO SHOOT DAYS

THE EXTRA FUN PART

When we meet up on shoot day, we’ll have a plan for our locations and stories, including a timeline to keep us on track. All you need to do now is relax and have fun. We’ll basically hang out, chat and generally just have a nice time – all while taking beautiful, authentic photos of you being you. When you let go of all expectations and just be in the moment, that’s when the magic happens.

I’ll guide you the whole time. I’ll give you things to talk about to bring out natural expressions and I’ll help you so that your own body language comes through (and I’ll give you tips and make adjustments along the way).

03.

I’LL TAKE CARE OF THE REST

SIT BACK & RELAX WHILE I GET YOUR PHOTOS READY

After the session, you can get back to doing what you do best (running your business) while I take care of the rest.

I’ll select the best photos and films from the shoot and edit them lightly. Within three weeks you’ll get a link to your online proof gallery so you can pick your 40 favourite photos and 3 favourite film clips. I’ll then do any extra editing that might be necessary and send you a download link within a week.

You’re ready to go! Time to spread your magic. (And before you know it, it’ll be time for your next shoot!)

 

I have so many photos that I can usually find one that matches the subject or FEELING I want to express in my posts and texts. And the best part is that you capture me in a way that no one else has managed to – I love the way I look in the photos!

– CECILIA ISAKSON, URBAN PALEO CENTER

THIS COULD BE YOU

SUBSCRIPTION CASE STUDY

BRAND & BUSINESS COACH

Having several photo shoots with Malin has allowed me to capture a huge variety of images for her social media, website, newsletters and presentations.
Malin’s expertise is within branding, so it’s crucial that her photos are aligned with her clean and bright aesthetic, brand colours and tone of voice.

We’ve captured a range of stories for her in locations that are a huge part of the person she is, both in Sweden and France. We’ve been able to capture her professional side with a luxurious twist, but also a more relaxed laid-back side. All the qualities that help her audience to resonate and get to know, like and trust her.

Malin’s seen some fantastic results with her photos, such as:

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INCREASED SALES & ROI

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TIME SAVED

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BOOST IN CONFIDENCE

“Janine’s photos have been a GAME-CHANGER for my business, and I can’t imagine where I’d be without her.

She’s not just a photographer, but a trusted partner who’s helped me achieve my goals & take my business to the next level.”

SUBSCRIPTION

CLIENT STORIES

It’s not hard to celebrate my clients. Great people, doing great things. And what an honour to be a part of their journey!

HOLISTIC ECONOMIC COACH

Anna

Anna has worked with me since she started her business and it’s been inspiring to see her build such a solid foundation that feels professional, but also completely genuine and soul-led.

No two coaches are alike, and to set yourself apart and attract the types of clients you want to work with, it’s important that you incorporate your personality and passion into your visual content. Anna exudes competence and a natural confidence, but it’s also been a joy to incorporate her warmth, sense of humour and a spiritual touch in her photos.

LEADERSHIP COACH

AGNETA

It’s been incredible seeing Agneta’s branding & marketing transform since we started working together.

She’s evolved from being a reluctant sharer, to posting consistently and attracting a lot of attention.

We’ve focused on capturing different aspects of her as a coach, such as 1-1 coaching, group workshops, presentations, working from home & on-location. Incorporating more personal aspects of what make her the person she is was important to build trust and connection and to illustrate the concepts & values that are incorporated into her coaching.

Locations have ranged from Stockholm (capturing everything from a modern urban vibe, a lighter and more classic side, as well as in nature and at home) to her beloved island, Gotland.

Since I started using my photos my accounts have grown – because they give a professional impression, but also because I post more often because I LOVE sharing them!

– ERICA EKLUND (HAPPY SUBSCRIPTION CLIENT)

THE DETAILS

THE INVESTMENT

I want to give you the tools to show up in your business with ease and confidence with photos that are aligned with your personality and energy and communicate the value you offer.

BRAND BOOST SUBSCRIPTION

PHOTOS

3 592 SEK PER MONTH

(43 104 SEK total/12 months)

INCLUDING 3 BRAND BOOST PHOTO SHOOTS PER YEAR

Each shoot includes:

half-day photo shoot (about 3 hours)

30 photos formatted for web & social media

in-depth branding questionnaire

online planning call

BRAND STORY SUBSCRIPTION

PHOTOS & FILM CLIPS

5 930 SEK PER MONTH

(71 160 SEK total/12 months)

INCLUDING 3 BRAND STORY SHOOTS PER YEAR

Each shoot includes:

half-day photo & film shoot (3-4 hours)

30 photos formatted for web & social media
15 vertical Brand Essence b-roll film clips (4-10 sec)
3 horizontal film clips (perfect for web banners)

in-depth branding questionnaire
online planning call

BRAND ESSENCE SUBSCRIPTION

FILM CLIPS

3 592 SEK PER MONTH

(43 104 SEK total/12 months)

INCLUDING 3 BRAND ESSENCE SHOOTS PER YEAR

Each shoot includes:

half -day film shoot (about 3 hours)

15 vertical Brand Essence b-roll film clips (4-10 sec)
3 horizontal film clips (perfect for web banners)

in-depth branding questionnaire
online planning call

GOT SOME QUESTIONS?

WHEN WILL THE SHOOT BE?

We’ll book in your three shoot dates at the start of the year.

They can booked during the following periods:

Session 1: Jan -Mar
Session 2: Apr-Jun
Session 3: Aug-Nov

Of course we can adjust the periods if that would suit your needs better or if you join later in the year.

WHERE WILL THE SHOOTS BE?

I want my photos and films to have depth and a context. I want them to be unique for you and to tell your story, and the location plays a big role in this.

We will work closely together to choose locations that will suit you and your brand, both indoors and outdoors. I will offer suggestions, but because I want the photos to be personal to you, you will play a role in finding locations that feel right for you.

We could be in your home, at the beach, in a forest, in an office environment, in the city, a cosy café, shopping at a local market – you get the point.

The possibilities are endless and will depend on your personality, your lifestyle, your brand, the season, and the feeling you want your images to have.

Many of my clients ask friends for location tips and even borrow spaces that they have access to. Photo studio spaces or conference venues are available for hire at a range of prices as well, and we can discuss this possibility if you would like. A huge benefit of hiring a space or having the shoot in your home is not having to worry about other people getting in the way (it can also be easier to relax when you don’t have an audience).

I WANT TO KNOW MORE ABOUT THE FILM CLIPS

I think these film clips will work seamlessly in your image library along with your photos. You can find out more here.

DO WE HAVE TO HAVE THE SESSION IN STOCKHOLM?
Not at all! Don’t let your location hold you back. Personal brand photography sessions are not only limited to Stockholm. My aim is to make this process as easy and efficient as possible, so if I can save you time by traveling to you, don’t hesitate to ask. Prices for travel available on request.

International travel dates will be announced when available and travel to other cities and international destinations can be arranged.

Why not book in a session while you are abroad to capture a unique story or to illustrate your jetsetting lifestyle?

WHAT DO YOU MEAN BY 'STORY'?
Rather than focusing on the number of poses or locations, I plan my photo sessions around the stories we want to capture. You can see these as different situations in your professional life and that make up the person you are. We tend to look first at routines and habits and take it from there.

One story would typically result in a variety of images from one location and some examples could be: your morning routine (breakfast? yoga? a run? decked out on the couch trying to wake up?), journalling, natural portraits, a conversation or meeting at a cafe or your workspace, behind the scenes showing how and where you work, at a speaking event.

What all the stories have in common is that they are authentic situations that are not formally styled, posed or studio-based. Despite the fact that we are creating the situations ourselves (rather than capturing organic moments throughout your day, paparazzi-style), I want to make them feel as genuine as possible. I work primarily with natural-light, with an emphasis on capturing moments as they naturally unfold (with just a bit of direction to make sure that we capture the best images possible for your brand).

Don’t be afraid to incorporate personal stories into your photos. Your audience wants to see themselves in your story, to resonate and connect. By sharing what is important to you (to who you are as a person as well as in your work), it builds trust and helps potential clients to be convinced they you are the exact person they need.

WHAT IF THE WEATHER'S BAD?
In the days leading up to the session, I’ll keep a close eye on the weather forecast.

It’s usually no problem to work around the weather. If we’re outdoors, we can either embrace rain, snow and wind and include it in your photos for extra effect or move to an indoor location. We’ll decide together the best way to deal with it – either reschedule the session, choose a different location or just embrace it..

I'M REALLY UNCOMFORTABLE IN FRONT OF THE CAMERA
Don’t worry!

I am really uncomfortable in front of the camera too (or at least I used to be), which I think is why I work the way that I do and why I love storytelling photography. I’m really laid-back and my greatest aim is to help you relax and be yourself because this will result in great photos.

I will give you things to do, think about and talk about to elicit natural expressions, gestures and to take your focus off the camera. I will constantly be hunting for that twinkle in your eye and genuine reactions. Give yourself permission to just be you.

May aim is to capture your authentic personality and body language, not to create a fake persona or to force you to pose in a way that you never would in real life.

We’ll set up a scene and I’ll give you a chance to settle into the situation. You’ll hear me say quite often ‘How would you normally sit in a situation like this?’, ‘Imagine you were just standing here waiting for a friend, what would you normally do with your hands then?’, ‘Is it natural for you to put your hands in your pocket/tuck your hair behind your ear etc?’. Instead of forcing you into a pose, I’ll let your body language lead and I’ll then make adjustments and give suggestions so that it works for the camera.

I want you to keep in mind though, that even if I will do my best to help you to relax, I’m not a magician and my camera isn’t a magic wand. I’ll look for the best light and angles, I’ll do what I can to create the right atmosphere for the type of photo we’re taking, but I see this as a creative collaboration.

You need to give yourself permission to have fun and relax. The more relaxed you are, the more you trust me and my process and the more accepting you are of who you are and how you look, the better the results will be. If you spend the photo session wishing you weighed less, were 10 years younger, or were anything other than the perfect soul you are, this tension and doubt will show in the photos.

I know it can be hard for some people, but let me help you. I see your strengths. Let me help you share that.

WHAT SHOULD I WEAR?

There’s no one-size fits all list of rules for choosing outfits (at least not in my opinion). I’m happy to give you tips on what will work best for your photos and if you’re choosing between different outfits you are welcome to send me photos so I can help you to choose.

It can be good to have a few outfits for your session so that you have some variety in your photos. Since you will most likely be sharing quite a few images on social media, it’s great if you’re not wearing the same clothes in each photo.

Aim to have a different outfit for each story we are capturing. You can even add variety to a story by adding and taking away accessories like jackets, jumpers, jewellery etc.

Some general thoughts:

  • choose colours that work with your skin & hair colour (you know, the colours that you instinctively know you look best in).
  • wearing black close to your face can make you appear tired and emphasise dark eyes and lines (while lighter colours tend to add a pop of light, fills in the shadows and gives the appearance of smoother skin and a sparkle in your eye).
  • I tend to suggest avoiding bold patterns because it can take the focus away from you and it also dates the photos faster (meaning that you’ll get sick of them sooner) – but if you’re a bold-pattern-lover, go for it.
  • wear sizes that fit well and that you feel great in.
  • if you’re going to worry about the fabric not sitting right or if it’s a fussy outfit that needs a lot of attention to get it looking right, avoid that outfit. I’ll pay attention to the details and adjust if needs be, but in the moment, I’ll choose expression over perfection every time.
  • keep your brand colours in mind when you choose your outfits. You don’t necessarily have to wear your brand colours, but what you wear should harmonise with them so that when you share the photos in your Instagram feed they won’t clash. (Having said that though, don’t be afraid of a pop of colour for contrast.).
CAN I HAVE MY HAIR & MAKEUP DONE?
Of course! I work with a wonderful team that does great work (and makes my clients feel amazing). Just let me know if you’re interested and we can book it in.

On the morning of your photo session, my wonderful hair and make-up artist will travel to your home or hotel to get you ready.

We’ll work together to get the timing just right, but you should allow about 1.5 hours for hair and make-up.

I HAVE A DIFFERENT QUESTION
No problem! Get in touch and I’ll be more than happy to help.