Plans & Pricing

Personal Brand Session Plans

You put your heart and soul into your business. It deserves better than selfies, blurry mobile photos and out-of-date headshots. Focus on growing your business and let me take care of the images for your website and social media. These professional, beautiful and on-brand photos are going to help you get noticed and give you the know, like and trust factor.

All prices are excluding VAT/moms.


Full day photo session
up to 5 stories (about 6 hrs)
100+ edited images
professional wardrobe styling
professional hair & make-up
lunch & coffee


Brand Boost

Half day photo session
up to 3 stories (about 3 hrs)
40 edited images



Mini Portrait

30 min session at Stockholm’s City Hall
3 edited images


VIP Subscription

I love seeing the confidence boost my clients get when they share their images on their website, social media, newsletters and all of their marketing materials – not to mention the time they save having a library of images ready to be used. Most clients have found that they want more and more photos so they can keep their marketing material consistent and up-to-date.

I am now offering a VIP subscription service including multiple sessions within a year. Get in touch to find out more about VIP Subscription!


Don’t hesitate to send me an email ( or fill in the contact form if you still have any questions.

I’m really awkward in front of the camera. What if I don’t know what to do?
Oh, don’t even think about this! It’s my job to help you all the way.

I am really uncomfortable in front of the camera, which I think is why I photograph the way that I do and why I love storytelling photography. I’m really down-to-earth and my greatest aim is to help you relax and be yourself because this will automatically result in great photos.

I will give you things to do, think about and talk about to elicit natural expressions, gestures and to take your focus off the camera. I will constantly be hunting for that twinkle in your eye and genuine reactions. Give yourself permission to just be you.

Even for portraits I will give you gentle direction to help you look your best – without any weird, unnatural poses.

What should I wear?

I work closely with an amazing stylist who can help you choose outfits that are perfect for you. The All-Inclusive Plan includes a session with Carolina, or you can choose this as an add-on to any of my photo plans.

A session with Carolina starts with an interview and needs analysis, including a colour and body shape analysis. When she has a clear picture of you, your needs and your budget, you will either look at outfits you already have in your wardrobe, or you can go shopping together so she can select outfits for you to try on. Through the whole process, Carolina will keep in mind your budget and needs.

Many of her clients would like a complete makeover, while others want to learn more about what suits them and how they should think when they are out shopping and choosing what to wear.

Even if you don’t choose this option, I’m happy to give you tips on what will work best for your photos and send inspiration boards.

It can be good to have a few outfits for your session so that you have some variety in your photos. Since you will most likely be sharing quite a few images on social media, it’s great if you’re not wearing the same clothes in each photo.

Aim to have a different outfit for each story we are capturing. You can even add variety to a story by adding and taking away accessories like jackets, jumpers, hats.

I want help with my clothes and with hair & make-up Can I add these to the other photo plans?

Of course! These are amazing add-ons that will give your photos a huge boost.

Add on hair & make-up for 1600kr (ex moms)

Add on wardrobe styling consultation for 1600kr (ex moms)

Where will the hair & make-up be done?

On the morning of your photo session, my wonderful hair and make-up artist will travel to your home to get you ready. Or if you are travelling to Stockholm for your session, she will be able to meet you at your hotel instead.

We’ll work together to get the timing just right, but you should allow about 1.5 – 2 hours for hair and make-up.

Where will the session be?
I want my photos to have depth and a context. I want them to be unique for you and to tell your story and the location plays a big role in this.

We will work closely together to choose locations that will suit you and your brand, both indoors and outdoors. Perhaps you want your audience to imagine themselves in your images, enjoying your product or service. This will really influence the choice of location and style of the images.

We could be in your home, at the beach, in a forest, in an office environment, a hotel lobby, in the city, at a rooftop bar, a cosy café, shopping at a local market – you get the point.

The possibilities are endless and will depend on your personality, your lifestyle, your brand, the season, and the feeling you want your images to have.

Don’t let your location hold you back. Personal brand photography sessions are not only limited to Stockholm. My aim is to make this process as easy and efficient as possible, so if I can save you time by traveling to you, don’t hesitate to ask. Prices for travel available on request.

Travel dates for Australia will be announced when available and travel to other cities and international destinations can be arranged.

Why not book in a session while you are abroad to capture a unique story or to illustrate your jetsetting lifestyle?

What about the weather?
It’s usually no problem to work around the weather. If we’re outdoors, we can either embrace rain, snow or wind and include it in your photos or move to an indoor location. We’ll decide together the best way to deal with it – either reschedule or choose a different location.
What do you mean by ‘story’?

A personal brand photography session with me will be based around the number of stories you want to tell rather than a specific length of time.

One story would typically result in a variety of images from one location and some examples could be: your morning routine (breakfast? yoga? a run? decked out on the couch trying to wake up?), natural portraits, a conversation or meeting at a cafe or your workspace, an afternoon with your family, details showing how you work.

What all the stories have in common is that they are real-life, authentic situations that are not formally styled, posed or studio-based. I work primarily with natural-light, with an emphasis on capturing moments as they naturally unfold (with just a bit of direction to make sure that we capture the best images possible for your brand).

Why storytelling photography?
As opposed to traditional corporate headshots, which focus on how you look, personal brand photography is all about showing your audience who you are. The real you.

When your followers and potential clients can get to know you, it gives them a sense of familiarity and trust. When they feel that they know, like and trust you, they are much more likely to take the step to invest in you – either in terms of money or time.

The best way to do this is through storytelling photography combined with great, relatable, appropriate and interesting content.

I’m not sure what my ‘personal brand’ is, so how will I know what kind of photos I need?
I’m here to help. We’ll start with a simple questionnaire and a chat (either in a café or online) so I can get to know you. We’ll talk about who your ideal clients are, your ‘why’ and the message you want to send with your photos.

I also work very closely with an expert personal brand strategist so if you need a more thorough personal brand strategy and help with social media and web, she’s here to help.

Will the photos be edited and formatted to the right size?
Yes! The session is just the tip of the iceberg as most of the work goes on behind the scenes. I’ll choose my favourite photos from the session and edit them. This includes adjusting contrast, shadows, highlights etc and converting certain images to black and white if that would suit your brand and the specific images.

Once you’ve seen your images, you can select five favourites for extra retouching if you would like.

I will plan the photographs based on how you plan on using them and make sure they are in the right resolution. For example, if you need a full-width banner for your website with space for text, I’ll photograph with this in mind. If you need square content for Instagram or a particular format for ads, I’ll plan for this.

Purchased images will be downloadable in full resolution and cropped and optimised for social media and web (if required).

Permission will be given to publish images on social media and web for an unlimited length of time (all details will be outlined in the contract you will be sent on booking your session).

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