HOW DO YOU FEEL WHEN SOMEONE ASKS FOR YOUR WEBSITE?
Do you panic and cringe and explain that it’s still in progress or that your website photos need to be updated? Or do you feel proud and confident because you know that when they visit the site, it will just be extra confirmation that the impression they have of you matches the quality, consistency, and personality they find there?
(I’ve been at both stages, so I get it. And I want you to remember that it’s not a matter of one version being wrong or right. Growing a business is a journey, and it might just be that you have come so far that it’s time for your website and your branding to catch up.)
If your website photos feel out of date or no longer represent where your brand is today, it might be time for a refresh.
TAKE THE QUIZ:
DOES YOUR WEBSITE NEED NEW PHOTOS?
1. ARE YOUR WEBSITE PHOTOS MORE THAN 2 YEARS OLD
(Visual trends and brand aesthetics evolve – plus YOUR personal style can change. Regular updates keep your site looking up-to-date and relevant.)
2. DO YOUR CURRENT PHOTOS NO LONGER REFLECT YOUR BRAND’S PERSONALITY & STYLE?
(Consistency in visuals and brand identity builds trust and recognition.)
3. HAVE YOU MADE CHANGES TO YOUR SERVICES, OFFERS OR TARGET AUDIENCE?
(New offers or shifts in your marketing focus should be mirrored in your photos.)
4. ARE YOU USING STOCK PHOTOS INSTEAD OF BRAND PHOTOS TAILORED TO YOUR PERSONALITY & BUSINESS?
(Custom photos make your brand stand out from the crowd and connect with your audience.)
5. DO YOU FEEL HESITANT TO SHARE YOUR WEBSITE BECAUSE THE VISUALS DON’T FEEL LIKE you?
(Others can feel that pride or hesitation. Any reluctance to share your website will lead to missed opportunities and indicate it’s time for an update.)
If you answered ‘YES’ to two or more of these questions, your website visuals are likely ready for a refresh.
WHY YOUR WEBSITE PHOTOS MATTER MORE FOR YOUR SMALL BUSINESS THAN YOU MIGHT THINK
The first contact most people will have with you and your business is online. So your website isn’t just a digital business card – it’s your virtual storefront.
(Imagine the difference between walking into a restaurant with cosy lighting, clean tables, friendly staff, a welcoming atmosphere, and a clear, enticing menu versus the kind of restaurant that feels messy, loud, uninviting, and has plastic tablecloths and (eek!) photos on their laminated menu. I know where I would expect to get the best meal, great service, and where I’d be prepared to pay extra.)
Visitors form an impression within seconds, and establishing a strong online impression can have a huge impact on your business and sales.
High-quality, authentic brand photos:
- Build trust – authentic photos humanise your brand and create a deeper connection with your potential clients. People are more willing to invest in a business that shares their values and that they feel a connection with.
- Enhance engagement – beautiful, authentic photos stand out and encourage visitors to explore your website further.
- Improve conversion rates – professional photos, as opposed to DIY or generic stock photos, can influence the decision to work with you. The quality in your visuals can hint at the quality you deliver in your business.
WHAT HAPPENS ON A BRAND BOOST SHOOT?
A Brand Boost shoot is designed to give you a fresh set of website photos and an image library that will streamline your content creation so that your message will reach those who need you the most.
My ultimate aim is for you to easily drag and drop your photos – not only into your website – but also into your lead magnets, social media posts, and digital courses.
In the planning phase before your shoot, we discuss your business and marketing goals, content pillars, and everything that’s important to be in control of so that you end up with a set of photos that aren’t just pretty, but that match your tone of voice, strengthen the message in your text and that are formatted to suit the end goal.
We include portraits, workspace details, behind-the-scenes moments, and more. I want the photos to feel as natural and authentic as possible – setting up a scenario and planning the story we want to tell, then capturing candid, ‘accidental’ moments alongside more intentional ones.
If you’re wondering why it’s so important to share photos of yourself, you might be interested in this blog post I’ve written: ‘Why sharing photos of yourself will build trust (& increase business)’
FROM ‘GENERIC’ TO ‘A WEBSITE THAT FEELS LIKE ME’: SEE DANIELA’S TRANSFORMATION
Daniela at Studio Julie recently updated her website with photos from our shoot, and the difference is incredible. She worked as a web designer for years, and her own websites felt professional, but they never really felt like her and didn’t give her audience a sense of who she was. This first impression is so valuable so that visitors can see themselves working with you and investing their time, money and energy on your services.
With fresh, authentic images that are consistent in tone, quality, and expression, she feels more confident promoting her business.
This is what Daniela said:
“Earlier, I had generic and plain stock photos, and portraits of me that my husband or I had taken on different occasions. They weren’t consistent in the lighting, colour or anything, and they didn’t showcase who I am.
Now I have a library of images that BREATHES me and my business. Photos that match my brand and what I want to say. I’ve been using them over and over again for almost a year – and I never tire of them! I always get compliments about the photos and hear that they really feel like me.”
HOW TO KNOW WHAT PHOTOS YOU NEED
It can be easy to think that the solution is a full re-brand, but sometimes all you need is new photos.
Here’s a quick guide to the types of images that can transform your website:
- Hero images for your homepage – A solid first impression and immediate introduction to what they can expect from diving deeper into your website and working with you.
- ‘About’ page portraits – Professional yet approachable photos that introduce you to your visitors.
- Behind-the-scenes moments – Offer a glimpse into your process, building transparency and trust.
- Lifestyle images and detail shots of your workspace, tools, or personal items – These strengthen your message and share more of your story and personality to connect with your audience.
READY TO REFRESH YOUR WEBSITE PHOTOS?
Spring is such a great time to breathe new life into your brand visuals, and I think my Brand Boost shoot is just right for this. 30 strategically planned photos will have a huge impact on your website and will streamline your content creation.
I only have a few spots left for March and April, so get in touch if you want to lock in one of them. (I never say that to create a false sense of urgency. Because of the time and energy that goes into planning these shoots, all the editing and post-production, and everything else involved in delivering the best service I can, I can only offer a limited number of shoots per month, so spots tend to fill up.)
Book now so we can create photos that your website (and your business) deserve.